Posts Tagged ‘Gary Hustwit’

Helvetica (2007)

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Yeah. That's a lot of Helvetica.

Yeah. That's a lot of Helvetica.

I’ve studied design — I have a degree and everything — I’ve dabbled with typography (and with lettering), and, beneath my veneer of post-modernism and cyborg feminism, I’m a modernist at heart. So, I’ve always had a soft spot for Helvetica, the quintessential modernist typeface. Still, while its history and ubiquity are undoubtedly interesting, I wouldn’t have thought any typeface, even Helvetica, could generate enough material to fill a feature-length documentary.